Search engine optimization (SEO) trends continuously evolve. To maintain strong organic rankings, you need to stay current with the latest algorithm updates.
At The Seashell Group, we take a holistic approach to SEO management services. As your SEO agency, we consider various ranking factors around content, on-page and off-page elements, technical SEO and usability to drive organic website performance.
We work closely with the user experience and creative teams to ensure SEO helps guide page layouts and branding decisions – whether that means incorporating keywords effectively on a page or revising a page element that could otherwise hinder SEO.
- Generate More Leads
- Increase Your Website Traffic
- Inspire Brand Loyalty
- Expand Your Customer Base
- Dominate Your Market Online
Don’t just rank. Be top of search, top of mind, and on top of the competition with search engine optimization services from The Seashell Group
On-Page Optimization
By focusing on developing high-quality content that services the keywords your target audience is using, we strengthen your credibility and increase organic rankings.
Technical SEO
This service ensures that your site structure is stable and your on-page and off-page SEO efforts are attracting maximum visibility and making the highest possible impact
SEO Audit
Auditing is crucial in supporting the functionality of your website. Our auditing services provide the strategy needed to incorporate SEO into your marketing plan.
Adapt, Overcome And Win
When your competitors are ranked right beside you, winning the sale comes down to who your customer sees, knows, and trusts more.
That means being discovered consistently across every space your leads look, learn, and buy. It means getting creative and bold with your SEO strategy.
That’s why The Seashell Group’s SEO team finds opportunities your competitors miss to craft strategies that drive short-term wins while building long-term growth.
Content Marketing
Today's SEO campaigns rely heavily on high-quality content development. We have writers and editors with experience in most verticals, enabling us to create persuasive content without a lengthy learning curve.
Consulting
If you are not ready to dive into a full-blown SEO campaign, or if you want a fresh set of eyes to review your current SEO campaign in detail, then an initial consulting engagement could be the perfect starting point.
Local SEO
Local SEO campaigns are not just for businesses serving a single local market. We utilise Local SEO when companies seek to penetrate new geographic markets, roll out new products and fight off competitors in hotly contested areas
SEO Is More Than Just Ranking On Google
At The Seashell Group, we understand that every business is different, just like every industry, every target market, every keyword, and every user is different.
A good SEO strategy identifies and captures user intent that already exists around your core products or services.
By identifying all the different variations a user might search, we design and execute an SEO strategy to secure top rankings and drive users directly to your target landing pages.
Enterprise SEO
Very large organizations connect with us to support their in-house SEO campaigns by doing work they lack the time and/or talent to perform.
Competitive Research
No SEO campaign should be developed in a vacuum. Our team is very thorough in surveying the competitive landscape before all campaigns.
Front-end Development
Interactive content; inquiry forms, online calculators, etc. All very powerful for link building. We can incorporate all manner of interactions into your site.
How We Deliver SEO
Our first step is to gain a deep understanding of your industry and what’s important to your audience.
Next, we develop a custom SEO strategy that gets your business in front of the users searching for your products and services.
Finally, we set up measurement parameters to iterate our approach over time, expanding your footprint as we gain new rankings and efficiently leverage budget
Link Building
We use a unique approach to Link Building that results in organically earned links from some of the most powerful websites and niche publications.
Analytics & Reporting
Our sophisticated tracking and validation processes allow us to capture all the information we need to improve your lead and generate results.
Lead Generation SEO
SEO will serve as a funnel that brings in a stream of leads to your website. Overall, it will make your website one of the best lead generation tools.
Turbo Boosting Your Reach
When search engine optimization is done right, you’ll energize your brand and improve your keyword rankings in popular search engines like Google and Bing. Over time, this will help you grow your business and appeal to more customers.
The Seashell Group is a full-service Digital Agency that specializes in digital marketing, web design, search engine optimization, social media marketing services and beyond.
Our dedicated team of SEO experts will make sure you get the most out of your SEO efforts by enhancing your online footprint and helping you grow your business.
FAQ
What is an SEO Audit and what does it cover?
Our team will conduct a comprehensive review of your entire SEO setup both on and off-site to develop a deep understanding of your current strategy. Specific elements of evaluation include current metadata, backlinks, content, technical setup, and keywords. We will then use these findings to develop a robust strategic plan that will help increase your ranking on search engines and start driving more traffic to your website.
How long will it take to see results from SEO?
Unfortunately, SEO does not usually show results immediately. It takes time for search engines to update your site’s reputation and begin ranking it higher. Typically, you should begin to see results around 3 to 6 months after comprehensive SEO strategies have been implemented. However, the most impactful results won’t likely be seen until about 12 months after changes are made. We understand that this seems like a long time, but throughout that time period - you will notice increasingly positive changes to your metrics.
What SEO tools do you use?
Our team of experts utilise a combination of the best-in-class tools that provide us with invaluable data about our client’s sites and their competitors. Each tool provides our team with a unique set of data. However, combined paints a clear picture of any given website’s SEO strategy and any resulting changes. We use Moz, SEMRush, AWR Cloud, and MarketMuse.
Is Search Engine Optimization expensive?
At The Seashell Group, our SEO strategies are specifically tailored to each business. It's impossible to provide an accurate figure without first reviewing your site’s current SEO stratagem. However, please contact us and or complete our FREE SEO audit and we will review your current set up. From there, we can provide an estimated - affordable plan for any changes that need to be made.
What are SEO keywords?
SEO keywords are words or phrases that describe the content of your site and what it is about. Search engines, like Google, use that information to determine if the content is relevant to a particular search query and how the page should rank in those searches. In essence, keywords are what gives a web page its search ranking. And as a result, they are what help people find your website.
What are SEO backlinks?
SEO backlinks help to build a positive reputation for your website and its content. This is because the backlink acts as a signal to search engines that others find the content of your website to be valuable and credible. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to, and therefore also worth ranking higher on a search results page.
What is Local SEO?
If you have a brick-and-mortar store or products and services that are location-based, local SEO could be a game changer for your business. These strategies are adapted from broader SEO best practices and implemented with a specific locality in mind. Local SEO strategies include everything from claiming your business listing and ensuring its location appears in local searches on Google to managing online ratings, reviews, and local-centric social media engagement. These activities help to increase the visibility of your business in your local community.
Is SEO worth it?
Yes - Though it is an investment of both time and money, SEO is something you should implement sooner rather than later. Think of it as building an asset for your company. You may not see results immediately, but over time you will be happy you invested in solid SEO strategy.
